Re-brand your Event Smart Website with a Custom Domain and Email Address

A custom domain and email address on Event Smart turn your site into a fully branded event website. Instead of a subdomain like example.eventsmart.com, your attendees see your own domain (e.g., yourbusinessname.com) and a branded email address (e.g., orders@eventdomain.com). All Event Smart branding is removed, so your events appear to run entirely under your brand.

With a custom domain your event website could be almost any available domain name, such as:

eventdomain.com
yourbrandclasses.com
brandconference.com
mysuperawesomeclasses.com

Those are just examples: if the domain is available, you can use it.

Benefits 🤩

Enhanced Brand Identity and Professionalism: Using a custom domain (e.g. EVENTDOMAIN.COM) reinforces your brand, making it more memorable and credible while also providing a more professional appearance compared to using a generic SaaS subdomain.
Increased Trust and Credibility: A familiar custom domain builds customer trust and reduces skepticism. It also ensures consistent email communication (e.g., confirmation emails from orders@EVENTDOMAIN.COM), enhancing deliverability and reducing spam risks.
Improved SEO and Backlink Authority: Custom domains build their own search engine authority, improving visibility and backlink consistency, so your brand benefits from backlinks and traffic instead of the SaaS provider’s domain.
Data Ownership and Control: All traffic and analytics data are attributed to your domain, giving you full control over insights and strategic decisions.
Competitive Advantage and Customer Loyalty: A custom domain helps you stand out from competitors on the same SaaS platform while maintaining a consistent brand presence, fostering customer loyalty and recognition.

White-labeling Includes

Configuring your chosen custom domain on our network (domain purchase not included), including the technical setup needed for your Event Smart site to load correctly.
Supporting custom email addresses for sending confirmation emails (e.g., orders@YOURNEWDOMAIN.com) so messages come from your brand.
Setting up redirects from your old domain (e.g., SUBDOMAIN.eventsmart.com) to the new custom domain, ensuring all existing links continue to work. For example, https://SUBDOMAIN.eventsmart.com/events/ will automatically redirect to https://EVENTDOMAIN.COM/events/.
Configuring reCaptcha on the custom domain to help block spam registrations.
Integrating Google Maps with the custom domain for event listings.
Updating domain DNS records for you (if granted access), so you don’t have to deal with technical DNS changes.

Cost

We’ve designed our pricing to reflect the technical complexity and time involved, while still being much more affordable than hiring a developer or IT consultant to configure everything manually.

White-labeling is exclusively available to Business plan customers.
The annual fee is $200.

Frequently Asked Questions

Can I still use my event website to do as many events and registrations as I want?

Answer: Yes. Using a custom domain does not limit your ability to use Event Smart, nor does it limit the number of events or registrations you can have.
Do I need to purchase my own domain?

Answer: Yes. You will need to purchase a domain or use one you already own. If you prefer, we can help with registration and manage the DNS configuration for you.
Does this impact SEO?

Answer: Yes, but in a positive way. Because we can redirect your old website to your new website, we can keep your SEO intact. Over time, your custom domain can also help you rank better for your brand.
What if I’m not technical or don’t understand DNS?

Answer: That’s okay. Our team can handle the DNS changes for you if you grant us access to your domain registrar. If you have someone on your team who manages DNS, we’ll provide the exact records they need.

Process (if you’re interested)

Setting up a custom domain involves a few technical steps (mainly DNS and related configuration), but we handle the heavy lifting for you. Here’s how the process works:

Choose to either register a new domain or use an existing one.
Let us know the domain name you’d like to use.
We’ll start by integrating your custom domain into our systems, including the Event Smart network, email sending, reCaptcha, Google Maps, and more.
Update the DNS records (either by you or by us, if we have access). This step is the most technically complex part of the process, which is why we recommend letting us manage it when possible.
Create your custom email address (e.g., orders@EVENTDOMAIN.COM) or set up an email forwarder. This can be done by you or by us, if we have access. Keep in mind that some domain registrars may charge additional fees for custom email addresses. However, if you register your domain through us, we can forward emails from orders@… to another email address at no extra cost.
Once the DNS records have fully propagated, we can assign your custom domain to your Event Smart website.
Perform a full search and replace across the entire database, updating all instances of the old sub-domain to the new custom domain.
Configure the server to redirect all old URLs to the corresponding new custom domain URLs.

In many cases, this entire process can be completed within two business days once we have your domain information and any required access. If a customer is unfamiliar with updating DNS records, it can take longer, which is why we strongly recommend registering the domain through us or allowing our team to manage DNS where possible.

✅ If you’re ready to strengthen your brand reputation with your customers by moving your Event Smart site to a custom domain, simply contact us to get started. We’ll confirm your eligibility, review your domain options, and outline the next steps to complete your setup.