Event Search Engine Optimization (SEO)

Event Smart gives you the ability to optimize your content for search engines. Optimizing your content for search engines will make it easier for them to find (crawl), index, and rank your content. You can optimize the Title and Description for each Event, Venue, Page, and Post. With Media you can also edit the Caption and Alternate Text.


By default, Event Smart will attempt to make your content as attractive to search engines and social media as possible. For example, we will automatically generate meta titles and descriptions for your events based on the event name and description if you do not specifically provide a Title and Description. These default actions can be managed by using the settings described below.

General Settings

In Settings > General, you can configure your entire site's global Title and Tagline (description). 

The site Title and Tagline/Description will be displayed on your home page and is often be appended to the meta information about your website. The global settings are used whenever another Title and Description are not provided

However, with each event, venue, page and post, you can edit these settings individually.

Event, Venue, Page and Post Settings

With each event, venue, page and post you have the following controls


In the Search Engine Optimization meta box you will find the General tab.

  • Snippet Preview - See an example of what your content might look in the search engine results.
  • Focus Keyword - Pick the main keyword or keyphrase that this content is about. 
  • SEO Title - The SEO title defaults to what is generated based on this sites title template for this content. Even though it is automatically generated, you can edit it to your liking.
  • Meta Description - The meta description is often shown as the black text under the title in a search result. For this to work it has to contain the keyword that was used for the search.

Page Analysis

The Page Analysis tab analyzes your content and provides a checklist of search engine optimization recommendations. It will analyze the body copy length, whether you're using images, keyword density, outbound links, etc. The Green items pass inspection, the Yellow items are suggestions and recommendations, and Red items are warnings.


The Advanced tab gives you more control over the visibility and location of your events. You can choose to tell search engines (bots) to index your content or not. Whether this content is included in the sitemap (see below), the priority of this content in your sitemap, the url and a redirection location (if desired).


You can configure your content to be optimized for Facebook. You can give the content a custom title, description and featured image.

Media Settings

With each media (image, video, etc.) you can describe the title, caption, alternate text and description. Again, this helps search engines to understand your content and consider it among the other content it has indexed.


Your website is automatically configured with a xml sitemap. This xml site map enhances the ability of search engines to find your content, thereby making it available as a search result to your audience. The index to your xml sitemaps is located at: https:// yoursite.eventsmart.com/sitemap_index.xml. You will notice that you have a sitemap for posts, pages, events, venues, categories, and tags.

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